Although 2025 was a year termed as difficult for Target by Placer.ai’s Shira Petrack, 2026 may represent a tipping point in the retailer’s favor. Weekly visits between February 2 through March 22 improved by 6.6% to 10.3% YoY, “suggesting that the company’s turnaround strategy – which includes improving its product assortment and in-store experience – is beginning to deliver results,” Petrack wrote.
