Ulta Beauty has evolved its Wellness Shop at Ulta Beauty, which launched in 2021, into a more immersive, education-led platform now known as Wellness by Ulta Beauty. To mark the change, on Jan. 26 the retailer will debut Wellness by Ulta Beauty boutique in three stores, in Columbus, Ohio; Short Pump, Va. and Peabody, Mass., to be followed in April with a shop-in-shop in Naperville, Ill.
